Kniha Market Segmentation Malcolm H. B. McDonald

Market Segmentation

How to do it, how to profit from it

Jazyk: Angličtina
Väzba: Brožovaná
Dostupnosť: U vydavateľa na objednávku
Odosielame za 17-27 dní
44.83
McDonald and Dunbar are the leading author team in this area§Segmentation and marketing mapping are...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2004
Stránok
492
EAN
9780750659819
ISBN
0750659815
Enbook ID
01391848
Hmotnosť
902
Rozmery
190 x 242 x 27

Kompletný popis

McDonald and Dunbar are the leading author team in this area§Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business§The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)§This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.§Highly developed and well illustrated treatment of a key marketing technique§Usable by students and executives, for whom the practical, step-by-step approach is designed§Leading author team in the field

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