Market Research Toolbox

Name: Market Research Toolbox
Brand: SAGE Publications Inc
SKU: 9781452291581
Price: 73.79 EUR
Availability: InStock

A Concise Guide for Beginners

Autor: Edward F McQuarrie

Jazyk:

Väzba: Brožovaná

Vydavateľ: SAGE Publications Inc

Dostupnosť: Skladom u dodávateľa

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73.79 €

Understanding marketing research to make better business decisions An ideal resource for busy manage...

Informácie o knihe

Autor

Edward F McQuarrie

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2015

Stránok

400

EAN

9781452291581

ISBN

1452291586

Enbook ID

09095929

Vydavateľ

SAGE Publications Inc

Hmotnosť

548

Rozmery

229 x 155 x 21

Kompletný popis

Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how use market research to make more strategic business decisions. A comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in the dynamic and rapidly changing business atmosphere. Based on real-world experience, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches for readers who don't have the time or resources to make the translation from mass markets, simple products, and stable technologies to their own rather different situation. Readers will gain the background context and questions needed to be asked before their research, as well as develop strategies for sorting through the enormous amount of specialized material on market research.

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Market Research Toolbox

A Concise Guide for Beginners

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