Viac ako 4 milióny titulov v angličtine aj ďalších jazykoch! Objavte svoj nový príbeh ešte dnes!

Market-Oriented Technology Management

Name: Market-Oriented Technology Management
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642074561
Price: 117.1 EUR
Availability: InStock

Innovating for Profit in Entrepreneurial Times

Autor: Fred Y. Phillips

Jazyk:

Väzba: Brožovaná

Vydavateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnosť: Skladom u dodávateľa

Odosielame za 5-8 dní

117.10 €

This book develops the fundamentals of technology cycles, technology acquisition, core technology ma...

Informácie o knihe

Autor

Fred Y. Phillips

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2010

Stránok

418

EAN

9783642074561

ISBN

3642074561

Enbook ID

02108327

Vydavateľ

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnosť

670

Rozmery

155 x 235 x 24

Kompletný popis

This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles and rapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues.The book has been tested in courses for MBA students at the Austin (Texas) Technology Incubator and for managers and executives in Oregon's Silicon Forest.Every insertion of a new technology or product must be sold, whether the insertion is purely intraorganizational or whether a vendor company is selling to a buyer company. The book's emphasis on marketing is a distinctive feature.

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Market-Oriented Technology Management

Innovating for Profit in Entrepreneurial Times

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Advanced Imaging in Biology and Medicine

Cooperatives and Agribusiness in Developing Countries

Deception at Thornecrest

Introduction to Finite Element Analysis and Design

Mirror of Light

Agency and the Foundations of Ethics

Philosophy of Psychology

Sticker Activity Book at the Zoo

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

Ego

Drapeaux prières - GM

Pister les animaux

Dotyk ocalenia. Wyzwolenie

Tácticas de combate

Pět přání pana Murraye McBridea

Donauschiffahrtspolizeiverordnung (Donauschpv)