Kniha Free Revealing Oliver Alexy

Free Revealing

How Firms Can Profit from Being Open

Autor: Oliver Alexy
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Gabler
Dostupnosť: Skladom u dodávateľa
Odosielame za 5-8 dní
50.13
The concept of "free revealing" describes the continually growing practice of companies that release...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2009
Stránok
214
EAN
9783834914750
ISBN
3834914754
Enbook ID
01783057
Vydavateľ
Hmotnosť
352
Rozmery
148 x 210 x 15

Kompletný popis

The concept of "free revealing" describes the continually growing practice of companies that release results of their innovation processes to the public rather than patenting them or keeping them secret. §Using the example of corporate OSS engagement, Oliver Alexy shows how this practice can be carried out both effectively and efficiently by companies. He evaluates potential advantages and disadvantages from the viewpoint of top management and company employees to understand how this practice diffuses within the corporation, and who is likely to support it. Simultaneously, the author demonstrates how corporate processes can be designed to increase the odds of success of free revealing.

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