Managing Strategy

Name: Managing Strategy
Brand: Bloomsbury Publishing
SKU: 9780333608883
Price: 22.78 EUR
Availability: InStock

Autor: Cliff Bowman, David C. Asch

Jazyk:

Väzba: Brožovaná

Vydavateľ: Bloomsbury Publishing

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

22.78 €

This new text by Cliff Bowman and David Asch is designed for courses in strategic management, busine...

Informácie o knihe

Autor

Cliff Bowman, David C. Asch

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

1995

Stránok

184

EAN

9780333608883

ISBN

0333608887

Enbook ID

04596051

Vydavateľ

Bloomsbury Publishing

Hmotnosť

368

Rozmery

156 x 234 x 10

Kompletný popis

This new text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses.

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Managing Strategy

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