Managing Corporate Design

Name: Managing Corporate Design
Brand: Allworth Press,U.S.
SKU: 9781621534594
Price: 22.16 EUR
Availability: InStock

Best Practices for In-House Graphic Design Departments

Autor: Peter L Phillips

Jazyk:

Väzba: Pevná

Vydavateľ: Allworth Press,U.S.

Dostupnosť: 50 % šanca

Prehľadáme celý svet

22.16 €

Corporations increasingly view graphic design as a core strategic business competency in a highly co...

Informácie o knihe

Autor

Peter L Phillips

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2015

Stránok

224

EAN

9781621534594

ISBN

1621534596

Enbook ID

08850934

Vydavateľ

Allworth Press,U.S.

Hmotnosť

471

Rozmery

152 x 229 x 23

Kompletný popis

Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. "Managing Corporate Design" addresses--head-on--these new challenges in a highly practical manner. Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers: Developing a frameworkAssessing the value you offerRecognizing the business role of designCommunicating in a corporate languageGaining and forming business relationshipsDeveloping design briefs and approval presentationsManaging and hiring staffIncorporating creativityOvercoming obstacles and moving forward! These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today.

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Managing Corporate Design

Best Practices for In-House Graphic Design Departments

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