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Kniha Making a Difference Through Marketing Carolin Plewa

Making a Difference Through Marketing

A Quest for Diverse Perspectives

Autor: Carolin Plewa, Jodie Conduit
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Springer Verlag, Singapore
Dostupnosť: 50 % šanca
Prehľadáme celý svet
110.22 €
This book honours the contribution Professor Pascale Quester has made to academia and higher educati...

Informácie o knihe

Autor
Carolin Plewa, Jodie Conduit
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2018
Stránok
282
EAN
9789811091681
Enbook ID
20095072
Vydavateľ
Springer Verlag, Singapore
Hmotnosť
506
Rozmery
155 x 13 x 16

Kompletný popis

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.

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