Making a Difference Through Marketing

Name: Making a Difference Through Marketing
Brand: Springer Verlag, Singapore
SKU: 9789811004629
Price: 99.65 EUR
Availability: InStock

A Quest for Diverse Perspectives

Autor: Carolin Plewa, Jodie Conduit

Jazyk:

Väzba: Pevná

Vydavateľ: Springer Verlag, Singapore

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-13 dní

99.65 €

This book honours the contribution Professor Pascale Quester has made to academia and higher educati...

Informácie o knihe

Autor

Carolin Plewa, Jodie Conduit

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2016

Stránok

282

EAN

9789811004629

ISBN

9789811004629

Enbook ID

10930532

Vydavateľ

Springer Verlag, Singapore

Hmotnosť

630

Rozmery

247 x 164 x 21

Kompletný popis

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.§

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Making a Difference Through Marketing

A Quest for Diverse Perspectives

Informácie o knihe

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