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Magnetic

The Art and Science of Engagement

Autor: Anne Bergeron, Beth Tuttle

Jazyk:

Väzba: Brožovaná

Vydavateľ: American Association of Museums

Dostupnosť: Skladom u dodávateľa v malom množstve

Odosielame za 11-15 dní

61.02 €

In this in-depth study of what makes a museum organization successful, Anne Bergeron and Beth Tuttle...

Informácie o knihe

Autor

Anne Bergeron, Beth Tuttle

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2013

Stránok

224

EAN

9781933253831

ISBN

1933253835

Enbook ID

05032739

Vydavateľ

American Association of Museums

Hmotnosť

468

Rozmery

164 x 230 x 16

Kompletný popis

In this in-depth study of what makes a museum organization successful, Anne Bergeron and Beth Tuttle look at socalled magnetic organizations, namely ones that combine a powerful internal alignment with a compelling vision so that they are able to attract critical resources, such as talented and committed employees, loyal audiences, engaged donors, goodwill from the community at large, and the financial capital required to sustain programmatic excellence and growth. Magnetic: The Art and Science of Engagement analyzes six American museums: the Children's Museum of Pittsburgh; Chrysler Museum of Art in Norfolk, Virginia; Conner Prairie Interactive History Park in Fishers, Indiana; Franklin Institute in Philadelphia; Natural Science Center of Greensboro in North Carolina; and Philbrook Museum of Art in Tulsa, Oklahoma. Each of these has embraced a shift in ideology and set a new course that has enabled it to achieve a positive reputation and a fruitful engagement with the community. This philosophy of magnetism provides a model not only for museum administration but for all types of organizations - from corporations to non-profits - that wish to maximize their involvement with their customers and the wider public while strengthening their own organizational infrastructure.

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Magnetic

The Art and Science of Engagement

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