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Kniha Lydia Pinkham Sammy R. Danna

Lydia Pinkham

The Face That Launched a Thousand Ads

Autor: Sammy R. Danna
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Rowman & Littlefield
Dostupnosť: Skladom u dodávateľa
Odosielame za 10-18 dní
114.60 €
Lydia Pinkham was one of the most remarkable businesswomen of the 19th and early 20th centuries. A s...

Informácie o knihe

Autor
Sammy R. Danna
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2015
Stránok
146
EAN
9780810889088
ISBN
0810889080
Enbook ID
04721805
Vydavateľ
Rowman & Littlefield
Hmotnosť
358
Rozmery
237 x 160 x 17

Kompletný popis

Lydia Pinkham was one of the most remarkable businesswomen of the 19th and early 20th centuries. A staunch champion of women's rights, as well as racial rights, Pinkham operated as a businesswoman in a "man's world." She regularly bucked opposition, persuading thousands upon thousands of women to purchase her Vegetable Compound. Designed for so-called female weaknesses and other more serious illnesses, this product served as the vehicle for her ascent as one of the greatest female entrepreneurs in 19th-century America. In Lydia Pinkham: The Face That Launched a Thousand Ads, historian Sam Danna offers the first book-length biography devoted exclusively to this remarkable American historical figure. Throughout Danna explores how Lydia Pinkham and her associates masterfully used-and sometimes even reinvented-then contemporary tools of marketing, from newspaper advertising to testimonials to trade cards, for the promotion of her Vegetable Compound in an era when the sale of elixirs and snake oil-like medications infested the nascent pharmacological landscape. Students and scholars in the fields of women's studies, American culture, history of medicine, and business history will find this remarkable story an illuminating tour de force of how one woman championed the roles and rights of women and minorities in the United States before, during, and after the turn of the century.

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