Licensing Best Practices Set

Name: Licensing Best Practices Set
Brand: John Wiley & Sons Inc
SKU: 9780471794431
Price: 282.68 EUR
Availability: InStock

Autor: Robert Goldscheider

Jazyk:

Väzba: Pevná

Vydavateľ: John Wiley & Sons Inc

Dostupnosť: 50 % šanca

Prehľadáme celý svet

282.68 €

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, co...

Informácie o knihe

Autor

Robert Goldscheider

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2006

Stránok

840

EAN

9780471794431

ISBN

0471794430

Enbook ID

04894204

Vydavateľ

John Wiley & Sons Inc

Hmotnosť

2008

Rozmery

186 x 258 x 60

Kompletný popis

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.

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Licensing Best Practices Set

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