Kniha Leap to Globalization Harry Korine

Leap to Globalization

Creating New Value from Business Without Borders

Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: John Wiley & Sons Inc
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
27.63
Whereas previous research concentrated on articulating what global strategies look like in large mul...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2002
Stránok
176
EAN
9780787962111
ISBN
0787962112
Enbook ID
04920512
Hmotnosť
422
Rozmery
159 x 236 x 18

Kompletný popis

Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, "The Leap to Globalization" focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

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