Lead Market India

Name: Lead Market India
Brand: Springer International Publishing AG
SKU: 9783319835099
Price: 99.73 EUR
Availability: InStock

Key Elements and Corporate Perspectives for Frugal Innovations

Autor: CORNELIUS HERSTATT

Jazyk:

Väzba: Brožovaná

Vydavateľ: Springer International Publishing AG

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India is still perceived by some as a developing country that has yet to create world-class products...

Informácie o knihe

Autor

CORNELIUS HERSTATT

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2018

Stránok

254

EAN

9783319835099

ISBN

9783319835099

Enbook ID

19821863

Vydavateľ

Springer International Publishing AG

Hmotnosť

454

Rozmery

155 x 235 x 15

Kompletný popis

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.

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Lead Market India

Key Elements and Corporate Perspectives for Frugal Innovations

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