Landing Page Optimization - The Definitive Guide to Testing and Tuning for Conversions 2e

Name: Landing Page Optimization - The Definitive Guide to Testing and Tuning for Conversions 2e
Brand: John Wiley & Sons Inc
SKU: 9780470610121
Price: 24.45 EUR
Availability: InStock

Autor: Tim Ash

Jazyk:

Väzba: Brožovaná

Vydavateľ: John Wiley & Sons Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 9-15 dní

24.45 €

A fully updated guide to making your landing pages profitable Effective Internet marketing requires...

Informácie o knihe

Autor

Tim Ash

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2012

Stránok

480

EAN

9780470610121

ISBN

0470610123

Enbook ID

04345491

Vydavateľ

John Wiley & Sons Inc

Hmotnosť

734

Rozmery

231 x 188 x 16

Kompletný popis

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Includes a Google AdWords gift card Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

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Landing Page Optimization - The Definitive Guide to Testing and Tuning for Conversions 2e

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