Knowledge Discovery for Effective Customer Segmentation

Name: Knowledge Discovery for Effective Customer Segmentation
Brand: Scholars Press
SKU: 9786202311274
Price: 51.86 EUR
Availability: InStock

Autor: Belete Biazen Bezabeh, Getachew Jemaneh

Jazyk:

Väzba: Brožovaná

Vydavateľ: Scholars Press

Dostupnosť: Skladom u dodávateľa

Odosielame za 8-11 dní

51.86 €

CRM is a process by which an organization maximizes customer satisfaction in an effort to increase l...

Informácie o knihe

Autor

Belete Biazen Bezabeh, Getachew Jemaneh

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2018

Stránok

124

EAN

9786202311274

Enbook ID

19650654

Vydavateľ

Scholars Press

Hmotnosť

203

Rozmery

150 x 220 x 7

Kompletný popis

CRM is a process by which an organization maximizes customer satisfaction in an effort to increase loyalty and retain customers business over their lifetimes. On the other hand, customer segmentation is the grouping of customers into different groups based on their common attributes and it is the main part of CRM. CRM is a process by which a company maximizes customer satisfaction in an effort to increase loyalty and retain customers business over their lifetimes. The primary goals of CRM are to build long term and profitable relationships with chosen customers and get closer to those customers at every point of contact

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Knowledge Discovery for Effective Customer Segmentation

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