Key Account Management

Name: Key Account Management
Brand: Kogan Page Ltd
SKU: 9780749469405
Price: 51.87 EUR
Availability: InStock

Autor: Peter Cheverton

Jazyk:

Väzba: Brožovaná

Vydavateľ: Kogan Page Ltd

Dostupnosť: Skladom u dodávateľa

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51.87 €

Any organization's key accounts are its lifeblood. "Key Account Management "puts forward a unique ye...

Informácie o knihe

Autor

Peter Cheverton

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2015

Stránok

416

EAN

9780749469405

ISBN

0749469404

Enbook ID

05258632

Vydavateľ

Kogan Page Ltd

Hmotnosť

738

Rozmery

170 x 239 x 23

Kompletný popis

Any organization's key accounts are its lifeblood. "Key Account Management "puts forward a unique yet straightforward planning methodology for identifying, obtaining, retaining and developing key customers. Key account management focuses on the long-term investment of resources -- both in terms of product quality and account managers -- into a customer that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones who are most financially secure? Or are they the ones who shout the loudest?Now in its sixth edition, "Key Account Management" takes a long-term, team-selling strategic view of the whole process -- from defining the customer, to managing the relationship and achieving key supplier status. With new material to reflect latest best practice, and new online resources, it stands alone as the premier book on managing key customers.

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