Menu
Zistiť stav objednávky
Kontaktujte nás
Kniha Kapferer on Luxury Jean Noel Kapferer

Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare

Autor: Jean Noel Kapferer
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Kogan Page Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-21 dní
43.46 €
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle...

Informácie o knihe

Autor
Jean Noel Kapferer
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2015
Stránok
240
EAN
9780749474362
ISBN
9780749474362
Enbook ID
03016744
Vydavateľ
Kogan Page Ltd
Hmotnosť
380
Rozmery
233 x 157 x 16

Kompletný popis

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

Mohlo by vás zaujímať

Rumors

Jean Noel Kapferer
145.37 €

Kapferer on Luxury

Jean-Noel Kapferer
148.11 €

Digital Marketing Strategy

Kingsnorth
39.84 €

Managing Luxury Brands

Eleonora Cattaneo
45.32 €

Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies

Eleonora Cattaneo
146.94 €

Selling Luxury - Connect With Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

Robin Lent
22.31 €

Little Book of Gucci

KAREN HOMER
13.79 €

Luxury Marketing and Brand Strategy

Kveta Olsanova
61.86 €

Obviously Awesome

April Dunford
15.36 €

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Harry Macdivitt
41.11 €

Brand Identity Essentials, Revised and Expanded

Kevin Budelmann
24.37 €

No Longer Human

Osamu Dazai
12.42 €

Luxury Selling

Francis Srun
41.79 €

Explore It!

Elisabeth Hendrickson
27.11 €

Strategic Brand Design

Roel Stavorinus
67.64 €

The Thursday Murder Club

Richard Osman
9.49 €

The Art of Spending Money

Morgan Housel
13.50 €

The Name of the Rose

Umberto Eco
12.52 €

Flag Book

Lonely Planet Kids
14.48 €

Worrysaurus

Rachel Bright
7.63 €

Howl's Moving Castle Deluxe Limited Edition

Diana Wynne Jones
17.02 €

Heartstopper Volume 4

Alice Oseman
12.33 €

Five Nights at Freddy's: Fazbear Frights #3

Scott Cawthon
7.72 €

Software Architect Elevator

Gregor Hohpe
44.93 €

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

The Luxury Strategy

Vincent Bastien
48.55 €

Rethinking Prestige Branding

Wolfgang Schaefer
37.09 €

What They Don't Teach You At Harvard Business School

Mark McCormack
10.17 €

Simplifying Risk Management

Patrick Roberts
183.75 €

Art of Strategy

Avinash K Dixit
14.48 €

Strategic Reputation Risk Management

Judy Larkin
54.03 €

Strategic Risk Management

Andersen
27.30 €

First, Break All the Rules

James K. Harter
30.24 €

Building a Storybrand 2.0

Donald Miller
20.75 €

The Secret of Scent

Luca Turin
13.50 €

Ruthless Consistency: How Committed Leaders Execute Strategy, Implement Change, and Build Organizations That Win

Michael Canic
22.41 €

Black Swan: Second Edition

Nassim N. Taleb
23.88 €