Journalism and PR

Name: Journalism and PR
Brand: Bloomsbury Publishing
SKU: 9781784530624
Price: 25.25 EUR
Availability: InStock

Autor: John Lloyd, Laura Toogood

Jazyk:

Väzba: Brožovaná

Vydavateľ: Bloomsbury Publishing

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-21 dní

25.25 €

Public relations and journalism have had a difficult relationship for over a century, characterised...

Informácie o knihe

Autor

John Lloyd, Laura Toogood

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2014

Stránok

160

EAN

9781784530624

ISBN

178453062X

Enbook ID

04847402

Vydavateľ

Bloomsbury Publishing

Hmotnosť

218

Rozmery

217 x 143 x 12

Kompletný popis

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. In recent years, developments in corporate PR and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. The internet, especially social media, has made reputation more precarious - but it has also given companies, governments and public figures channels of communication of their own. The need to proclaim and protect the brand - personal, corporate or political - means that public relations is now a top-table profession - whilst journalism struggles for survival. This unique study illuminates and analyses a new media age.

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Journalism and PR

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