It's Not About the Technology

Name: It's Not About the Technology
Brand: Springer-Verlag New York Inc.
SKU: 9780387233505
Price: 99.84 EUR
Availability: InStock

Developing the Craft of Thinking for a High Technology Corporation

Autor: R. Karamchedu

Jazyk:

Väzba: Pevná

Vydavateľ: Springer-Verlag New York Inc.

Dostupnosť: Skladom u dodávateľa

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It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executi...

Informácie o knihe

Autor

R. Karamchedu

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2004

Stránok

212

EAN

9780387233505

ISBN

0387233504

Enbook ID

05247730

Vydavateľ

Springer-Verlag New York Inc.

Hmotnosť

1130

Rozmery

152 x 229 x 17

Kompletný popis

It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. High-tech executives agree that a critical factor that drives the company to such a failure is the breakdown of interaction between marketing and engineering. This book is predicated on the notion that the success of execution lies neither in the technology nor in the market strategy. On the contrary, it is shaped by the context of an individual, whether an engineer or a marketer. From this viewpoint, successful execution in a high-tech company is manifest in a confluence of 3 contexts: the technological, the customer and the economic contexts. This book tackles the big questions of how to develop the basic craft of the thinking required in high-tech companies. Drawing from basic economic principles and practical experience in the semiconductor business, it breaks new ground in our understanding of the complexities of high-tech execution.§

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It's Not About the Technology

Developing the Craft of Thinking for a High Technology Corporation

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