Kniha Internal Marketing Mohammed Rafiq

Internal Marketing

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Taylor & Francis Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-21 dní
69.65
Defining what internal marketing is and how it can work, this title demonstrates how internal market...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2002
Stránok
320
EAN
9780750648387
ISBN
9780750648387
Enbook ID
06698503
Hmotnosť
466
Rozmery
158 x 234 x 18

Kompletný popis

Defining what internal marketing is and how it can work, this title demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management. It highlights the techniques managers need to understand to use IM effectively within their organizations.

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