Interactive platform as marketing tool

Name: Interactive platform as marketing tool
Brand: LAP Lambert Academic Publishing
SKU: 9783659239335
Price: 48.4 EUR
Availability: InStock

Applications and relevance for International Education

Autor: Faisal Shah

Jazyk:

Väzba: Brožovaná

Vydavateľ: LAP Lambert Academic Publishing

Dostupnosť: U vydavateľa na objednávku

Odosielame za 17-27 dní

48.40 €

The current age of knowledge explosion and hard sell has witnessed an impassioned quest among studen...

Informácie o knihe

Autor

Faisal Shah

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2012

Stránok

100

EAN

9783659239335

Enbook ID

07088919

Vydavateľ

LAP Lambert Academic Publishing

Hmotnosť

165

Rozmery

150 x 220 x 6

Kompletný popis

The current age of knowledge explosion and hard sell has witnessed an impassioned quest among students to get better education. Across the globe, Universities have also embarked on aggressive marketing strategies and tools to attract international students and build their brand equity. In this milieu, the International Education Office (IEO) of University of Westminster is engaged in building and enhancing the reputation of the University and uses marketing tools like printed brochures, website, education fairs, direct mailers etc. This is to achieve the larger goal to support quality education, research and services and facilitate fund raising activities of the University globally. The aim of this Master s dissertation is to research and develop an interactive, engaging, portable and cost-effective solution for the International Education Office (IEO). It further attempts to bolster the electronic marketing media by suggesting an interactive, engaging and cost effective solution with exhaustive information about the University, its campuses, courses, facilities, life in London, immigration formalities etc for International students.

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Interactive platform as marketing tool

Applications and relevance for International Education

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež