Integrated Communication

Name: Integrated Communication
Brand: Taylor & Francis Ltd
SKU: 9781138992535
Price: 72.09 EUR
Availability: InStock

Autor: Esther Thorson, Jeri Moore

Jazyk:

Väzba: Brožovaná

Vydavateľ: Taylor & Francis Ltd

Dostupnosť: 50 % šanca

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72.09 €

Building brands through integrated marketing is an approach being used by all top-level marketing st...

Informácie o knihe

Autor

Esther Thorson, Jeri Moore

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2016

Stránok

396

EAN

9781138992535

ISBN

9781138992535

Enbook ID

10061080

Vydavateľ

Taylor & Francis Ltd

Hmotnosť

453

Rozmery

152 x 229

Kompletný popis

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

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