Intangible Assets

Name: Intangible Assets
Brand: Oxford University Press
SKU: 9780199256938
Price: 280.14 EUR
Availability: InStock

Values, Measures, and Risks

Autor: John Hand, Baruch Lev

Jazyk:

Väzba: Pevná

Vydavateľ: Oxford University Press

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

280.14 €

In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in fir...

Informácie o knihe

Autor

John Hand, Baruch Lev

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2003

Stránok

454

EAN

9780199256938

ISBN

0199256934

Enbook ID

04530581

Vydavateľ

Oxford University Press

Hmotnosť

922

Rozmery

166 x 242 x 35

Kompletný popis

In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in firms' business strategies and investors' valuations. Physical and financial assets are becoming commodities, yielding at best a competitive return on investment. In their place, intangible assets such as patents, brands, unique business processes, breakthrough scientific discoveries and strategic alliances are what firms are using to create dominant market positions, control risk, generate abnormal profits, and achieve growth and wealth. The dramatic rise and fall of high-technology company valuations has brought the unusual economic characteristics of intangible assets into the public arena. The concurrent advantages and vulnerabilities of intangible-intensive companies has highlighted the importance of having an in-depth understanding of the economics of intangibles and developing tools to better manage and evaluate them. This reader provides that understanding by bringing together the best research and advocacy on intangibles.

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Intangible Assets

Values, Measures, and Risks

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