Innovation Management

Name: Innovation Management
Brand: PEARSON Education Limited
SKU: 9780273683766
Price: 83.38 EUR
Availability: InStock

Autor: Pervaiz Ahmed

Jazyk:

Väzba: Brožovaná

Vydavateľ: PEARSON Education Limited

Dostupnosť: Skladom u dodávateľa

Odosielame za 5-8 dní

83.38 €

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate...

Informácie o knihe

Autor

Pervaiz Ahmed

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2010

Stránok

568

EAN

9780273683766

ISBN

0273683764

Enbook ID

04048054

Vydavateľ

PEARSON Education Limited

Hmotnosť

1046

Rozmery

188 x 243 x 29

Kompletný popis

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.

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Innovation Management

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