Kniha Innovation in a High Technology B2B Context Monika Maria Möhring

Innovation in a High Technology B2B Context

Exploring Supply Networks, Processes and Management

Jazyk: Angličtina
Väzba: Brožovaná
Dostupnosť: Skladom u dodávateľa
Odosielame za 5-8 dní
50.22
Investment goods and services require the particular acceptance of buying, technical and strategic d...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2014
Stránok
291
EAN
9783658057206
ISBN
3658057203
Enbook ID
05285247
Hmotnosť
4148
Rozmery
148 x 210 x 18

Kompletný popis

Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.

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