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Kniha India Reloaded Sinha Dheeraj

India Reloaded

Autor: Sinha Dheeraj
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Palgrave Macmillan
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-21 dní
37.96 €
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon...

Informácie o knihe

Autor
Sinha Dheeraj
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2015
Stránok
184
EAN
9781137367099
ISBN
1137367091
Enbook ID
09211444
Vydavateľ
Palgrave Macmillan
Hmotnosť
376
Rozmery
357 x 147 x 20

Kompletný popis

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

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