Kniha IMC, The Next Generation Schultz

IMC, The Next Generation

Autor: Schultz
Jazyk: Angličtina
Väzba: Pevná
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-21 dní
51.39
Explains IMC: what it is, what it means to you, and how to use it to power your organization's growt...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2003
Stránok
320
EAN
9780071416627
ISBN
0071416625
Enbook ID
04010612
Hmotnosť
784
Rozmery
162 x 235 x 31

Kompletný popis

Explains IMC: what it is, what it means to you, and how to use it to power your organization's growth and financial success. This book shows you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.

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