Kniha Imaginization Gareth Morgan

Imaginization

New Mindsets for Seeing, Organizing, and Managing

Autor: Gareth Morgan
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: SAGE Publications Inc
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-20 dní
108.93
'Shows that management is as much art form as science, providing many useful ways to tap the most im...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
1993
Stránok
384
EAN
9780803952997
ISBN
0803952996
Enbook ID
04714182
Hmotnosť
760
Rozmery
158 x 229 x 32

Kompletný popis

'Shows that management is as much art form as science, providing many useful ways to tap the most important resource for competitiveness: brainpower' - Rosabeth Moss Kanter, Professor, Harvard Business School, author of The Change Masters Gareth Morgan's worldwide reputation in the fields of management and organization studies is based on his innovative method of using simple, everyday metaphors to create new ways of managing. Following his immensely successful Images of Organization, in which he develops metaphors to explain the dynamics of organization, Imaginization goes one step further by developing metaphors that speak directly to people about how to get things done on the job. Morgan shows managers, in business and nonprofit settings, how to form common metaphors to help them interpret and change organizational behaviour.

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