Images, Issues, and Attacks

Name: Images, Issues, and Attacks
Brand: Lexington Books
SKU: 9780739115466
Price: 57.76 EUR
Availability: InStock

Television Advertising by Incumbents and Challengers in Presidential Elections

Autor: E. D. Dover

Jazyk:

Väzba: Brožovaná

Vydavateľ: Lexington Books

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

57.76 €

Images, Issues, and Attacks explores important differences between incumbents and challengers in the...

Informácie o knihe

Autor

E. D. Dover

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2006

Stránok

190

EAN

9780739115466

ISBN

0739115464

Enbook ID

04902520

Vydavateľ

Lexington Books

Hmotnosť

304

Rozmery

153 x 229 x 17

Kompletný popis

Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Elections since 1956 can be divided into three categories: elections with strong incumbents, the incumbent wins; elections with weak incumbents, the incumbent loses; and elections with surrogate incumbents, the vice president runs. Incumbent and challenger advertising emphasizes personal imagery, links the imagery to specific issues, and attacks rivals for opposing those images and issues. The first part of the book describes how incumbents and challengers used these themes in the elections from 1980 to 2000. The second part applies those findings to the 2004 election and shows how George W. Bush presented himself as a strong incumbent and how he and his challengers varied their mix of images, issues, and attacks over different periods of the election campaign.

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Images, Issues, and Attacks

Television Advertising by Incumbents and Challengers in Presidential Elections

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