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Image Makers

Advertising, Public Relations and the Ethos of Advocacy

Autor: Robert Jackall, Janice M. Hirota

Jazyk:

Väzba: Pevná

Vydavateľ: University of Chicago Press

Dostupnosť: 50 % šanca

Prehľadáme celý svet

34.77 €

Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for en...

Informácie o knihe

Autor

Robert Jackall, Janice M. Hirota

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2000

Stránok

346

EAN

9780226389165

Enbook ID

04546088

Vydavateľ

University of Chicago Press

Hmotnosť

624

Rozmery

163 x 237 x 32

Kompletný popis

Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes or express outrage. "Image Makers" is a comprehensive analysis of modern advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations. Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society. Advocacy is now a vocation for many, and American society abounds as well with "techncians in moral outrage", including street-smart impresarios, feminist preachers and bombastic talk-radio hosts. The apparatus and ethos of advocacy give rise to endlessly shifting patterns of conflicting representations and claims, and in their midst "Image Makers" offers a clear and spirited understanding of advocacy in contemporary society and the quandaries it generates.