Kniha Hitmakers Ana Andjelic

Hitmakers

Autor: Ana Andjelic
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Taylor & Francis Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
184.39
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2024
Stránok
138
EAN
9781032878713
ISBN
1032878711
Enbook ID
46216547
Hmotnosť
453
Rozmery
156 x 234

Kompletný popis

In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

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