Kniha Higher Education Consumer Choice Henk A. Becker

Higher Education Consumer Choice

Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Palgrave Macmillan
Dostupnosť: Skladom u dodávateľa v malom množstve
Odosielame za 13-18 dní
54.00
Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of re...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2015
Stránok
137
EAN
9781137497185
ISBN
1137497181
Enbook ID
02935289
Vydavateľ
Hmotnosť
320
Rozmery
224 x 149 x 16

Kompletný popis

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.

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