Headquarters Air Force Material Command Customer Relationship Management

Name: Headquarters Air Force Material Command Customer Relationship Management
Brand: Biblioscholar
SKU: 9781288410064
Price: 51.82 EUR
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Autor: Christopher B Sullivan

Jazyk:

Väzba: Brožovaná

Vydavateľ: Biblioscholar

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51.82 €

The purpose of this research was to determine what was important to Air Force Material Command's (AF...

Informácie o knihe

Autor

Christopher B Sullivan

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2012

Stránok

112

EAN

9781288410064

ISBN

9781288410064

Enbook ID

08250641

Vydavateľ

Biblioscholar

Hmotnosť

213

Rozmery

189 x 246 x 6

Kompletný popis

The purpose of this research was to determine what was important to Air Force Material Command's (AFMC) external customers. Specifically, this project sought to answer how customer relationship management (CRM) initiatives varied in the private and public sectors, and to determine an appropriate means of capturing and measuring this type of data. This research was guided by a previous thesis effort, which had established a segmentation methodology of AFMC's existing external customers. The research question was answered through a comprehensive literature review, and the use of survey methodology. Over fifteen hundred external customers were given the opportunity to participate in the web-based survey. The research identified the need to further examine continual customer participation in the development of the ongoing CRM initiative. The culmination of this effort was the development of a customer satisfaction survey to assist Air Force Material Command in determining what was important to their external customers. Recommendations on how to interpret the results and implement appropriate responses are discussed.

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Headquarters Air Force Material Command Customer Relationship Management

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