Adapting the geopolitical and historical lessons gleaned from over two decades in government intelligence, Philip Mudd, an ex National Security Council staff member and one-time senior executive at the FBI and the CIA, has created what promises to be a necessary guidebook in how we approach complex and high-stakes decisions. Filled with logical yet counterintuitive answers to both ordinary and extraordinary problems whether it be buying a new home, deciding which college to attend, or how to pivot a failing business model Mudd s HEAD (High Efficiency Analytic Decision Making) methodology exposes the inherent dangers of searching for a quick solution and why it is so vital, but not necessarily obvious or easy, to ask the right questions first. It is a revolutionary and business-friendly new technique, one that, in the best-selling tradition of Charles Duhigg s Power of Habit and Oren Klaff s Pitch Anything, has the potential to change the way we both live and work."