Group Consensus and Minority Influence - Implications for Innovation

Name: Group Consensus and Minority Influence - Implications for Innovation
Brand: John Wiley and Sons Ltd
SKU: 9780631212331
Price: 81.23 EUR
Availability: InStock

Autor: de Dreu, de Vries NK

Jazyk:

Väzba: Brožovaná

Vydavateľ: John Wiley and Sons Ltd

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

81.23 €

Much research has been directed at understanding how people share opinions, attitudes, norms and beh...

Informácie o knihe

Autor

de Dreu, de Vries NK

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2001

Stránok

342

EAN

9780631212331

ISBN

0631212337

Enbook ID

04898650

Vydavateľ

John Wiley and Sons Ltd

Hmotnosť

578

Rozmery

163 x 232 x 18

Kompletný popis

Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.

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Group Consensus and Minority Influence - Implications for Innovation

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