Going Local

Name: Going Local
Brand: Cambridge University Press
SKU: 9780521141437
Price: 32.57 EUR
Availability: InStock

Presidential Leadership in the Post-Broadcast Age

Autor: Jeffrey E. Cohen

Jazyk:

Väzba: Brožovaná

Vydavateľ: Cambridge University Press

Dostupnosť: Skladom u dodávateľa

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32.57 €

Going public to gain support, especially through reliance on national addresses and the national new...

Informácie o knihe

Autor

Jeffrey E. Cohen

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2009

Stránok

258

EAN

9780521141437

ISBN

0521141435

Enbook ID

02023656

Vydavateľ

Cambridge University Press

Hmotnosť

Rozmery

155 x 226 x 20

Kompletný popis

Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going public now entails presidential targeting of their party base, interest groups, and localities. Cohen focuses on localities and offers a theory of presidential news management that is tested using several new data sets, including the first large-scale content analysis of local newspaper coverage of the president. Although the post-broadcast age presents hurdles to presidential leadership, Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership.

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Going Local

Presidential Leadership in the Post-Broadcast Age

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

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