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Going Global

Name: Going Global
Brand: Brookings Institution
SKU: 9780815762034
Price: 22.59 EUR
Availability: InStock

How Europe Helps Small Firms Export

Autor: William E. Nothdurft

Jazyk:

Väzba: Brožovaná

Vydavateľ: Brookings Institution

Dostupnosť: Skladom u dodávateľa

Odosielame za 9-15 dní

22.59 €

The globalization of markets, and the prospect of a Single European Market by the end of 1992 in par...

Informácie o knihe

Autor

William E. Nothdurft

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

1992

Stránok

118

EAN

9780815762034

ISBN

0815762038

Enbook ID

04728147

Vydavateľ

Brookings Institution

Hmotnosť

188

Rozmery

152 x 229 x 7

Kompletný popis

The globalization of markets, and the prospect of a Single European Market by the end of 1992 in particular, have heightened European attention to the export challenge and has spawned an intriguing array of export assistance services designed to help even the smallest business become a global competitor. Some of these initiatives are new and relatively untested; while others are well established and time-tested. The most interesting among them deal with exporting not as an end in itself but as part of a package of internationally development initiatives. In the struggle to become more internationally competitive and to increase exporting among its small- and medium-sized businesses, the United States has much to learn form its European trading partners. Going Global explores the principles that underlie European programs to help small and medium-sized firms export, and presents practical, policy-oriented guidance for creating high-yield export assistance programs in the United States in tough economic times.

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How Europe Helps Small Firms Export

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