Viac ako 4 milióny titulov v angličtine aj ďalších jazykoch! Objavte svoj nový príbeh ešte dnes!

Globalization, Development and the Mass Media

Name: Globalization, Development and the Mass Media
Brand: SAGE Publications Inc
SKU: 9780761961628
Price: 40.17 EUR
Availability: InStock

Autor: C Sparks

Jazyk:

Väzba: Brožovaná

Vydavateľ: SAGE Publications Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-20 dní

40.17 €

Development, Globalization and the Mass Media gives a comprehensive and critical account of the theo...

Informácie o knihe

Autor

C Sparks

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2007

Stránok

264

EAN

9780761961628

ISBN

0761961623

Enbook ID

04401510

Vydavateľ

SAGE Publications Inc

Hmotnosť

482

Rozmery

172 x 242 x 15

Kompletný popis

Development, Globalization and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. The first: the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. The second: the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.