Kniha Global Strategy Andrew Inkpen

Global Strategy

Creating and Sustaining Advantage across Borders

Jazyk: Angličtina
Väzba: Pevná
Dostupnosť: Skladom u dodávateľa
Odosielame za 10-18 dní
49.80
Global Strategy deals with the question of how firms can compete in a global environment. Andrew Ink...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2005
Stránok
264
EAN
9780195167207
ISBN
0195167201
Enbook ID
04516084
Hmotnosť
530
Rozmery
163 x 240 x 21

Kompletný popis

Global Strategy deals with the question of how firms can compete in a global environment. Andrew Inkpen and Kannan Ramaswamy examine the issues considered central to the study of strategic management in a global context, such as the nature of global advantage, strategic alliances, competing in emerging markets, international corporate governance, global knowledge management, and ethical issues in international business. By integrating academic research with practical examples and case studies the book informs students and managers of global business about a diverse set of important strategic issues.

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