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Gamification for Tourism

Name: Gamification for Tourism
Brand: Channel View Publications Ltd
SKU: 9781845418229
Price: 52.58 EUR
Availability: InStock

Autor: Feifei Xu, Dimitrios Buhalis

Jazyk:

Väzba: Brožovaná

Vydavateľ: Channel View Publications Ltd

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

52.58 €

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical fo...

Informácie o knihe

Autor

Feifei Xu, Dimitrios Buhalis

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2021

Stránok

312

EAN

9781845418229

ISBN

1845418220

Enbook ID

33486169

Vydavateľ

Channel View Publications Ltd

Hmotnosť

478

Rozmery

234 x 156 x 23

Kompletný popis

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.