Gamification and Consumer Engagement

Name: Gamification and Consumer Engagement
Brand: Springer Nature Switzerland AG
SKU: 9783030542047
Price: 129.75 EUR
Availability: InStock

Autor: Elena Vitkauskaite, Jurate Banyte

Jazyk:

Väzba: Pevná

Vydavateľ: Springer Nature Switzerland AG

Dostupnosť: Skladom u dodávateľa

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129.75 €

In the context of rapid ICT development, this book focuses on how gamification affects consumer enga...

Informácie o knihe

Autor

Elena Vitkauskaite, Jurate Banyte

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2020

Stránok

216

EAN

9783030542047

ISBN

3030542041

Enbook ID

33385669

Vydavateľ

Springer Nature Switzerland AG

Hmotnosť

506

Rozmery

155 x 235 x 18

Kompletný popis

In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a research methodology to enable empirical testing and provide complex empirical research findings. The book demonstrates the use of game elements and the motivation to play games as a means of achieving a psychological effect, i.e., consumer engagement manifested through gamified activities and brand engagement. This joint empirical study, by an expert team, concludes that the analysis of consumer perceived value in the context of engagement in gamified activities should distinguish between not just the theoretically identified company/brand-related economic, emotional, functional and social values, but also between engagement-related social and functional values.

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