Fundraising

Name: Fundraising
Brand: SAGE Publications Inc
SKU: 9781483319520
Price: 52.29 EUR
Availability: InStock

Principles and Practice

Autor: Michael J Worth

Jazyk:

Väzba: Brožovaná

Vydavateľ: SAGE Publications Inc

Dostupnosť: Skladom u dodávateľa

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52.29 €

Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraisi...

Informácie o knihe

Autor

Michael J Worth

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2015

Stránok

504

EAN

9781483319520

ISBN

1483319520

Enbook ID

09240930

Vydavateľ

SAGE Publications Inc

Hmotnosť

736

Rozmery

230 x 190 x 21

Kompletný popis

Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.

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Fundraising

Principles and Practice

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