From Type to Logo

Name: From Type to Logo
Brand: Victionary
SKU: 9789887566595
Price: 41.58 EUR
Availability: PreOrder

Case studies of the best logotypes from around the world

Autor: Victionary

Jazyk:

Väzba: Pevná

Vydavateľ: Victionary

Dostupnosť: Čaká sa dotlač

Termín neznámy

41.58 €

When it comes to building a brand, logo design is often one of the first few important steps in the...

Informácie o knihe

Autor

Victionary

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2022

Stránok

272

EAN

9789887566595

ISBN

9887566594

Enbook ID

37282796

Vydavateľ

Victionary

Hmotnosť

1120

Rozmery

257 x 195 x 30

Kompletný popis

When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. In addition to encapsulating what the business stands for and making an impactful first impression upon launch, it has to be instantly recognisable and stand out amid other similar offerings in an often saturated market. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually? A key branding element used by many of the biggest companies around the world, a logotype revolves around a company's name or initials and features typography as the main design approach. Often the starting point before it is further refined into a purely symbolic image or icon, it combines two distinct design disciplines to differentiate brands from one another - a process that takes acumen, skill and empathy. FROM TYPE TO LOGO details some of these processes in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.

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From Type to Logo

Case studies of the best logotypes from around the world

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež