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From Incremental to Exponential

Name: From Incremental to Exponential
Brand: ReadHowYouWant
SKU: 9780369344069
Price: 30.94 EUR
Availability: InStock

How Large Companies Can See the Future and Rethink Innovation (16pt Large Print Edition)

Autor: Ismail Amla, Alex Salkever

Jazyk:

Väzba: Brožovaná

Vydavateľ: ReadHowYouWant

Dostupnosť: Skladom u dodávateľa

Odosielame za 9-15 dní

30.94 €

This timely book reminds us that innovation is agnostic about where it's created." Satya Nadella, CE...

Informácie o knihe

Autor

Ismail Amla, Alex Salkever

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2020

Stránok

416

EAN

9780369344069

ISBN

0369344065

Enbook ID

33479612

Vydavateľ

ReadHowYouWant

Hmotnosť

581

Rozmery

156 x 234 x 22

Kompletný popis

This timely book reminds us that innovation is agnostic about where it's created." Satya Nadella, CEO, Microsoft Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that "big equals slow and stodgy" is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more. Wadhwa and Amla go deeply into why the pace and dynamics of innovation have changed so dramatically in recent years and show how companies can overcome obstacles like the Eight Deadly Sins of Stasis. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This fast-paced, anecdote-rich story rethinks modern innovation--a book every manager, executive, and ambitious employee will want to read.

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From Incremental to Exponential

How Large Companies Can See the Future and Rethink Innovation (16pt Large Print Edition)

Informácie o knihe

Kompletný popis

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