Kniha Friction/Reward Richard Hammond

Friction/Reward

Jazyk: Angličtina
Väzba: Brožovaná
Dostupnosť: Skladom u dodávateľa
Odosielame za 3-5 dní
17.59
Your customer journeys will almost certainly include unnecessary friction; those things that make it...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2019
Stránok
216
EAN
9781292234946
ISBN
1292234946
Enbook ID
21331158
Hmotnosť
334
Rozmery
155 x 235 x 10

Kompletný popis

Your customer journeys will almost certainly include unnecessary friction; those things that make it harder than it should be for a customer to engage with you. The most powerfully successful modern customer experiences are those where the retailer, business vendor or service provider understands the relationship between friction, reward and competing alternatives.

 

Friction/Reward is your key to unlocking this new and vital approach to winning and retaining customers.

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