Framework for Marketing Management, A, Global Edition

European Edition

Autor: Kevin Lane Keller

Jazyk:

Väzba: Brožovaná

Vydavateľ: PEARSON Education Limited

Dostupnosť: Skladom u dodávateľa

Odosielame za 3-6 dní

78.10 €

A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a con...

Informácie o knihe

Autor

Kevin Lane Keller

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2015

Stránok

352

EAN

9781292093147

ISBN

9781292093147

Enbook ID

03030389

Vydavateľ

PEARSON Education Limited

Hmotnosť

560

Rozmery

232 x 190 x 18

Kompletný popis

A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Mohlo by vás zaujímať

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Framework for Marketing Management, A, Global Edition

European Edition

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať