Menu
Zistiť stav objednávky
Kontaktujte nás
Kniha Focus Group Dynamics Muhammad Amir Adam

Focus Group Dynamics

Autor: Muhammad Amir Adam
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: LAP Lambert Academic Publishing
Dostupnosť: Skladom u dodávateľa
Odosielame za 5-8 dní
43.21 €
The book details the fundamentals of focus group research which are an important aspect of marketing...

Informácie o knihe

Autor
Muhammad Amir Adam
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2017
Stránok
108
EAN
9783330032941
Enbook ID
15843746
Vydavateľ
LAP Lambert Academic Publishing
Hmotnosť
180
Rozmery
150 x 220 x 6

Kompletný popis

The book details the fundamentals of focus group research which are an important aspect of marketing research.In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various other topics. In marketing, focus groups are usually used in the early stages of product or concept development, when organisations are trying to create an overall direction for marketing initiative. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. The book provides valuable information about how to plan and conduct focus group studies for gaining valuable insights about consumer buying and behavioural motives.

Mohlo by vás zaujímať

Our World Readers: Young Cu Chulainn, Athlete and Future Warrior

Crandall
9.62 €

Some Desperate Glory

EGREMONT MAX
19.24 €

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

Testament de Louis XVI

Louis XVI
12.66 €

Gedanken uber die Nachahmung der griechischen Werke in der Malerei und Bildhauerkunst

Johann Joachim Winckelmann
17.38 €

Commerce Des Toiles Bleues Dites Guinees, de l'Industrie Francaise de Pondichery

DUCHON-DORIS-J-P
14.33 €