Expressive Organization

Name: Expressive Organization
Brand: Oxford University Press
SKU: 9780198297796
Price: 56.78 EUR
Availability: InStock

Autor: Majken Schultz

Jazyk:

Väzba: Brožovaná

Vydavateľ: Oxford University Press

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

56.78 €

This book challenges current beliefs about organizational identity, reputation, and branding. It con...

Informácie o knihe

Autor

Majken Schultz

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2000

Stránok

320

EAN

9780198297796

ISBN

0198297793

Enbook ID

04442951

Vydavateľ

Oxford University Press

Hmotnosť

490

Rozmery

159 x 232 x 19

Kompletný popis

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Expressive Organization

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež