Kniha Export Practice and Management Alan E. Branch

Export Practice and Management

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Chapman and Hall
Dostupnosť: Skladom u dodávateľa
Odosielame za 5-8 dní
50.07
"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice"...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
1993
Stránok
456
EAN
9780412415302
ISBN
0412415305
Enbook ID
04605849
Vydavateľ
Hmotnosť
720
Rozmery
235 x 159 x 30

Kompletný popis

"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. An ELBS/LPBB edition is available.

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