Experience Effect For Small Business

Big Brand Results with Small Business Resources

Autor: Jim Joseph

Jazyk:

Väzba: Pevná

Vydavateľ: Happy About

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

24.95 €

As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We a...

Informácie o knihe

Autor

Jim Joseph

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2012

Stránok

198

EAN

9781600052064

ISBN

9781600052064

Enbook ID

08766015

Vydavateľ

Happy About

Hmotnosť

378

Rozmery

140 x 216 x 12

Kompletný popis

As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strategist iJim Joseph/i calls this the experience effect. p In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do./p p Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes iThe Experience Effect For Small Business/ a timely and compelling read, particularly now./p p Filled with practical advice and real-life examples that will resonate with readers, iThe Experience Effect For Small Business/i teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy./p

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Experience Effect For Small Business

Big Brand Results with Small Business Resources

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